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1. A website makes you look professional
84% of today’s consumers think a website makes your business more credible than companies who only have social media profiles. Your website is also the perfect place to show off any professional certifications or awards your business has.
Beyond that, having your own website lets you create a branded email address (e.g. firstname.lastname@example.org) which adds a level of professionalism to all of your correspondence, especially if you’ve used a personal email address to conduct business up until now.
2. Your website can attract new customers through Google
You may be happy with the current size of your business, but every company experiences customer turnover. To encourage continued success, you need to attract new customers, and one of the best ways to do it is by making yourself visible on Google.
A well-optimized website can help your business rank well for a variety of search terms and attract a steady stream of new customers. There are several free SEO tools that make it easy to optimize your website without any prior training.
3. You can clearly showcase your products and services
You can show potential customers what they’ll get when they work with you by displaying high-quality photography on your website. Take a look at how the UK restaurant Blackhouse has accomplished this on their website: